Design Love

Written by Super User. Posted in Blog

DesignMarch is uppon us once again and this time the theme is play or game. I wanted to design a new business card for us for this event and this is what got created.

This card is made of two parts although the information on both is the same. The card with the slit from the bottom is for females and the one with the cut from the top is for males. We will distribute this according to gender, and the idea is that if you are lucky enough to find someone with a matching card; well, you might have something in common and who knows what life will bring you :). The shape of the card is in the spiral of phi in two directions, thus giving us the "heart" shape we so commonly use in our modern life, for example <3. Phi would be the symbol φ or written phi. Interestingly, the true meaning of the word Philosophy is "LOVE of WISDOM" as "philo" means love and "sophy" is  knowledge. The first three letters in philosophy are "phi" and in Greekit is: φιλοσοφία where φ (phi) is the first letter. The Phi ratio is 1:1,618 and is based on the numbers we sometimes call the Fibonacci sequence or 1,1,2,3,5,8,13,21,34,55,89,144...where you always add up the numbers in the sequence e.g. 1+1=2, 2+1=3, 3+2=5, 5+3=8 and so on. This ratio of φ is sometimes called the Golden mean or the Golden cut. Everything in our universe grows into this spiral and everything that grows is based on these numbers in one way or the other. For example, you will find these proportions in your body as well, as can be seen in the Vitruvian Man designed by Leonardo da Vinci (left) and in the x-ray picture (right).

This business card is designed as a tool for designers that want to use the same scale and proportions that the "Master Creator" seems to have used for everything there is, because it is full of clues that reveals that "design process". My intention is to show today's designers the rules that have been used by Master Masons over the years. If you study φ (Phi) you will find the "Flower of Life" and the numerology related to those two (Phi & Flower of Life) and then many of our ancient architectures will start to make more sense to us. Master Masons never used proportions or dimensions by chance, they always used the "Master Creator's" design rules. I have used those design rules in most my designs over the years, and every day I learn something new about Phi and the Flower of Life and it has given my life a deeper understanding and meaning. I can use the scale and design rules of the "Master Creator" to design our products but it baffles me when I think about the fact, that I, a human being, am capable of designing toys and gifts but I am also capable of loving other human beings and all other life. How do you design/create THAT with your ten digits? How do you design the feeling of love? I think we have a way to go before we can do that, or even understand how that might work. But until then, at least I can make use of this amazing design process that Phi and Flower of Life are.
Design Love...

I you want to know more, have a chat about this philosophy and see these design rules in our designs, come visit us during DesignMarch 2015, held Thursday-Sunday, March 12-15 :-) 

The event on Facebook:

Geislar design house
Bolholt 4
105 Reykjavik
565-0806 / 777-6190

Opening hours:
Thursday: 11-22
Friday: 11-18
Saturday: 11-17
Sunday: 13-17

Geislar hönnunarhús - Laserskurður - Leikföng - Gjafavara - Ráðgjöf

Bolholti 4 - 105 Reykjavík - 565 0806 / 777 6190 - email: palmi (hjá)